This October, Daybreak presenter, and at home’s guest editor Lorraine Kelly is appealing to the women of Britain to donate their unwanted bras as part of the ‘Bin Your Bra’ campaign against breast cancer.
The campaign, which coincides with Breast Cancer Awareness Month, encourages women to get rid of unwanted bra’s by taking them along to special Lorraine Kelly bins at House of Fraser stores, which will then be sent to developing countries in Africa. As with the Bra Bank recycling scheme, Against Breast Cancer will receive £1000 for every tonne collected. Celeb contributors already include Kelly and Sharon Osbourne, Barbara Windsor and Michelle Heaton, who is fronting the campaign.
Michelle said; “I’m thrilled to be part of the Lorraine Bin Your Bra campaign. All of us women have bras in our drawer that we no longer wear so what better reason than Against Breast Cancer to donate them to a great cause. The understanding and research of breast cancer is very close to my heart and this campaign is great way to raise further awareness.”
Commentating on the campaign, Lorraine Kelly said: “Our Bin Your Bra campaign is a great way to help Against Breast Cancer’s important and ongoing research into the disease, whilst also getting rid of those unused bras in the back of your underwear drawers. I’ve got quite few to donate – so come on ladies, Bin your Bra!”
This campaign not only keep textiles out of landfill, it helps small businesses in Africa and raises vital funds for our ground breaking research. The final amount raised is based on the weight of bras collected so more bras mean more funds and every £1 raised moves us closer to our ultimate goal, a future free from breast cancer.
Will you be Bin Your Bra with Lorraine Kelly ?